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China Beer market is evolving fast

1.Consumer trends are reshaping the category
2.Competitors are very aggressively innovating in liquid and packaging design
3.Chinese consumers are used to novelty & innovative products across categories

THESE NEW TERRITORIES OPEN NEW GAPS FOR THE FUTURE

INNOVATION is PARAMOUNT

GROW, RELEVANT, AND FUTURE

AB InBev INNOVATION DAY CHINA 2018

2 FULL DAYS OFFSITE

AT A DOWNTOWN photograph STUDIO IN SHANGHAI

50 AB InBev INNOVATORS

4 gaps that we closed on pipeline

from which we narrowed down to JTBD filters

WE EXPANDED OUR THINKING through stimulus

WITH ENTREPRENEURS

AND VENTURE CAPITALISTS

The ideas were quantitatively surveyed from 1200 CUSTOMERS OVERNIGHT

And refined by 8 CONSUMERS flew FROM 4 DIFFERENT CITIES

LIVE CONCEPT VISUALIZATION

With key insight from Mancom

WE GROUNDED EVERYTHING IN OUR 3YP

1. 40 concepts generated
2. 3YP for Bud and Harbin, social calendar 2019 approved by mancom in two days

More importantly:
1. We fill the “shelf of the future” from the whole portfolio view;
2. We created concepts and 3YP with all BUs and cross-functional teams;
3. We leverage all internal and external resources

 

Bigger, bolder, faster

AB InBev INNOVATION DAY CHINA 2018

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