MOBIL英文配音

Mobil

 

Exists to enable human progress by giving you confidence to unlock the potential of your connected world.

 

Empowered by our business strategy and 5YMP, Mobil rewards club targets to unify various channels to form an integrated view of consumers, increase member engagement frequency and drive insights to enhance consumer’s loyalty toward Mobil brand. In the progress, we divided the project into three phases，with dedicated objectives at each stage from recruitment，retention，and loyalty monetization.

 

Starting from consumer needs, to provide rewarding brand experience, we selected four key focus areas ：Seamless、Innovative、Personalized、Value-driven

 

The integrated digital system helps provides a secure and scalable environment to store and process information, and enable the project evolvement in an agile way.

The new Mobil Rewards Club will bring three major upgraded experience

1. Expand isolated touch points to multiple touchpoints to meet consumers’ needs in various scenarios

2. Upgrade general rules to data driven personalized offer recommendation calculated by membership lifecycle and member behavior

3. Offering more abundant and diversifying benefits rewarding with cooperated business partners to enhance member’s loyalty and their reputation to Mobil.

 

In the member journey experience, Consumers know about Mobil Rewards Club information at any moments through multi-channel brand activities.

In the member journey experience, Consumers know about Mobil Rewards Club information at any moments through multi-channel brand activities.

And easily have registration at offline stores, official websites and main e-commerce channels.

They earn points after purchasing related products and services.

They earn points after purchasing related products and services

participating interaction will bring more rewards.

participating interaction will bring more rewards.

Points could be used to redeem gifts on Mobil WeChat mini-program, Alipay mini-program and official member website. Also member have opportunities to redeem more cross- platform gifts.

Members also has access to share the interested activities to their friends right the moment on the social platform.

Members also has access to share the interested activities to their friends right the moment on the social platform

 

 

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