大众宣传-英语男声

Hello! We are Volkswagen China. Our 34 years success story in China means that today we cooperate with more than 2000 dealers as well as with three sales networks. We also run two sales companies.

 

In 2018, with increasing pressure to retain the profitability of our business, we have to rethink our internal standards and processes.

 

Most importantly, we need to reduce costs by 10%, which we will achieve by 2020.

 

 

“Let’s have a look back at the year of 2018. In 2018, we started to implement future sales initiatives to reach our goal of 10% cost reduction by 2020 as well as increase our income through new revenue streams.”

 

“Back then our existing sales offers and marketing activities were not as effective as we hoped them to be.”

 

 

 “Through targeted sales tacticals and targeted marketing we have now attractive offers for the right customer at the right time. We were able to cut costs by being more effective at our spending.

 

 

 “In 2018, some of our processes urgently needed to be optimised in order to reduce costs. We had capacity issues in maintenance or part sales and were overall lacking transparency towards our customers.”

 

 

 “Since 2018, we were able to increase our part sales business by utilising big data.”

 

 

 “We can now also predict service needs which increased our overall service as well as staff efficiency.”

 

 

 “Customers are now always aware of the service status of their vehicle. Customers really appreciate the additional transparency in the workshop, which is shown in an increased customer satisfaction.

 

 

“In 2018, we were seeking different, new revenue streams. Customer insights showed the potential across personalisation, service or online and offline touchpoints.”

 

 

 “With the implementation of new car personalisation offers and an attractive care-free package, we were able to increase our revenue.”

 

 

“Understanding customer stories and reviews on Social Media helped us to improve our customers relationships and therefore increase sales.”

 

 

“Furthermore, new, attractive shopping experiences extended our customer reach and relevancy as well as achieved an increase in sales.”

 

 

“With the introduction of online direct sales and online leasing, another important customer touchpoint has resulted in an additional revenue stream.”

 

“Now, in 2020, we have achieved an overall cost reduction by 10%, optimised our processes as well as managed to open up new revenue streams.”

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